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References

Novo Nordisk social media channel and campaign content references.

ZA Live Lighter SA_Bumper Awareness Mental (food noise) -ZA26OB00200

References
  1. Hayashi D, Edwards C, Emond JA, Gilbert-Diamond D, Butt M, Rigby A, Masterson TD. What Is Food Noise? A Conceptual Model of Food Cue Reactivity. Nutrients. 2023; 15(22):4809. https://doi.org/10.3390/nu15224809

ZA Live Lighter SA_Bumper Awareness Universal/Direct- ZA26OB00201

References
  1. Hayashi D, Edwards C, Emond JA, Gilbert-Diamond D, Butt M, Rigby A, Masterson TD. What Is Food Noise? A Conceptual Model of Food Cue Reactivity. Nutrients. 2023; 15(22):4809. https://doi.org/10.3390/nu15224809

ZA Live Lighter SA_Static Carousel_Food Noise-ZA26OB00204

References
  1. Hayashi D, Edwards C, Emond JA, Gilbert-Diamond D, Butt M, Rigby A, Masterson TD. What Is Food Noise? A Conceptual Model of Food Cue Reactivity. Nutrients. 2023; 15(22):4809. https://doi.org/10.3390/nu15224809
  2. National Geographic. Can't stop thinking about your next meal? That's 'food noise'—here's how to stop it. National Geographic website. 2024. Accessed March 2026. https://www.nationalgeographic.com/science/article/what-is-food-noise
  3. Cassata C. How to stop food noise for weight loss. Healthline. October 15, 2024. Accessed March 2026. https://www.healthline.com/health-news/stop-food-noise-weight-loss

ZA Live Lighter SA_Static Carousel_Mobility-ZA26OB00205

References
  1. Alley DE, Chang VW. The changing relationship of obesity and disability, 1988-2004. JAMA. 2007 Nov 7;298(17):2020-7. doi: 10.1001/jama.298.17.2020. PMID: 17986695. 
ZA26CORP00010 | April 2026